AR Automotive Showroom and Vehicle Customization Experience
Automotive
Project Overview
Next AR Tech, under the Krazio Cloud umbrella, introduced an AR-driven automotive experience that revolutionizes how vehicles are presented and sold. The platform merges high-quality 3D rendering with real-time customization, enabling car buyers to make informed decisions while enjoying a dynamic and futuristic shopping experience. The technology supports automotive brands, dealers, and distributors by enhancing customer interaction and reducing sales cycle times through powerful visualization tools.
Challenge
The automotive industry faces significant challenges in delivering an engaging and personalized car-buying experience, especially when customers cannot physically visit showrooms. Traditional brochures, 2D videos, and online configurators often fail to convey the true look and feel of a vehicle’s design, color, and interior options. Buyers also struggle to visualize customized features such as trims, upholstery, and accessories before purchase. For manufacturers and dealers, maintaining large physical inventories and demo models is expensive and inefficient. The industry required a digital, scalable, and immersive solution that could replicate the excitement of the showroom in a virtual yet realistic way.
Solution
Next AR Tech developed a next-generation AR automotive showroom that allows users to explore, interact with, and customize vehicles in real time using augmented reality. Customers can visualize full-scale 3D models of cars in their environment, change colors, wheels, and interiors, and view intricate details from every angle. The solution supports both in-store AR kiosks and mobile-based applications, ensuring accessibility across platforms. Integrated analytics track user preferences, helping brands understand buyer behavior better. This virtual showroom eliminates the need for physical inventory while enhancing customer engagement through interactive and immersive experiences.
Results
Automotive clients using the AR showroom solution reported a 60 percent increase in customer engagement and a 40 percent reduction in the need for physical demo vehicles. Dealers experienced improved conversion rates as buyers could fully explore and customize cars before test drives. The AR experience became a key differentiator, positioning participating brands as leaders in digital automotive innovation.
Next AR Tech’s AR automotive showroom has completely changed how our customers engage with our vehicles. The customization features and realistic visuals make the experience immersive and enjoyable. It’s the perfect blend of technology and innovation for modern car retail.
Daniel Fischer
Head of Digital RetailWe now have a more flexible, secure, and high performing environment that supports our long-term business goals.
