AR Retail Store Navigation and Smart Shopping Assistant
Retail & E-Commerce
Project Overview
Next AR Tech, a Krazio Cloud venture, introduced a futuristic AR solution that redefines in-store retail experiences through smart navigation and interactive engagement. The system empowers customers with instant access to product data, real-time location guidance, and personalized offers within the store environment. It bridges the gap between traditional shopping and e-commerce, giving customers the ability to enjoy a connected and data-driven retail experience enhanced by augmented reality.
Challenge
Retailers constantly face the challenge of creating engaging in-store experiences that combine digital convenience with physical browsing. Shoppers often find it difficult to locate products, compare prices, or receive personalized recommendations in large retail stores. Traditional signage and assistance from store staff are not always sufficient, leading to frustration and lost sales opportunities. Moreover, retailers struggle to merge online and offline data to provide a unified shopping journey. The retail industry needed a solution that could enhance in-store navigation, drive product discovery, and offer interactive, personalized engagement without increasing operational complexity.
Solution
Next AR Tech developed an augmented reality-based smart shopping assistant that transforms the way customers navigate and shop in retail environments. By using a smartphone camera or AR glasses, shoppers can view real-time overlays that guide them directly to products, display price comparisons, show promotions, and provide additional product information. The system is powered by AI-based recommendations that analyze user preferences and suggest relevant items. Retailers can also update promotions or inventory details instantly, ensuring accurate information across all locations. This AR-driven platform enhances customer satisfaction and streamlines the shopping journey by blending physical and digital retail seamlessly.
Results
Retailers who adopted the AR shopping assistant experienced a 40 percent improvement in customer satisfaction and a 30 percent increase in average basket size. The interactive in-store navigation reduced product search time and encouraged product discovery through personalized suggestions. This AR innovation helped brands modernize their retail approach while building stronger connections with their customers.
Next AR Tech has completely transformed our in-store experience. The AR shopping assistant not only makes navigation easier for customers but also increases sales through smart recommendations. It’s the perfect digital enhancement for modern retail.
Ethan Clarke
Retail Innovation ManagerWe now have a more flexible, secure, and high performing environment that supports our long-term business goals.
