AR Virtual Try-On for Fashion Retail
Fashion & Beauty
Project Overview
Next AR Tech, powered by Krazio Cloud, introduced an augmented reality virtual try-on system that redefines digital fashion retail. The platform enables shoppers to visualize how clothes fit and move on their own body in real time. Using AR and computer vision technologies, customers can try out different styles, colors, and sizes instantly, bridging the gap between physical and online shopping. The project aimed to enhance confidence and interactivity in digital fashion experiences while helping brands reduce returns and increase satisfaction.
Challenge
Customers lacked confidence when purchasing apparel online due to sizing and fitting issues. High return rates and low conversion rates were affecting overall profitability. Difficulty integrating real-time body tracking and garment fitting across different devices. Limited customer engagement on digital platforms due to lack of interactivity.
Solution
Developed an advanced AR virtual try-on feature allowing users to see apparel on themselves in real time using smartphone cameras.Integrated precise 3D garment rendering and motion tracking algorithms for natural fitting simulations.Enabled compatibility with various fashion e-commerce platforms using API integration.Designed a responsive and lightweight interface optimized for mobile and web users.
Results
The virtual try-on solution revolutionized the shopping process by creating a personalized experience for each customer. The participating fashion brands saw a 37 percent increase in online conversion rates and a 25 percent reduction in returns. The immersive experience encouraged users to engage more deeply with product catalogs, resulting in a longer average session duration and stronger brand loyalty.
Next AR Tech’s virtual try-on technology has completely transformed how our customers shop online. The AR experience is smooth, realistic, and incredibly engaging. Our brand has seen measurable growth in sales and customer trust since implementation.
Sophia Martinez
Head of Digital CommerceWe now have a more flexible, secure, and high performing environment that supports our long-term business goals.
